February 2, 2012

Design | San Francisco Coffee Co.





So I am halfway through my second to last quarter of college...EVER! Um so I am like really excited about that! This quarter I am taking an independent study course focusing on packaging design which is something I have wanted to focus on for a long time now, but with no real course offered at my college I couldn't. So I owe a big thanks to my advisor for putting time aside every week to meet with me for critiques and to look over sketches and comps and give me good feedback! Anyways I have completed my first project!!! I am pretty pleased with how it came out and I wanted to share the process I went through and the final outcome. 

The way I like to start my design process is to do some background research about the product I am going to be working with, find out it's history and what makes it different from all the others, what makes it unique. Then I like make word lists, I like to list all of the bad/cliche ideas that pop into my head first, make little doodles and sketches off to the side of anything that comes to mind. After that I like to narrow down the brand name (if I am the one creating the new brand/ this isn't necessary if you are designing for someone who already has a name.) Anyways after I decide on a name I like to make sketches of what this logo might be applied to, knowing what the logo will be placed on is helpful for me to envision what type of shapes I might use or the space I have to work with. 

Another helpful thing to do is to make mood boards, I gather images that have the aesthetics I want to bring to the brand/project. I choose photos of anything that inspires me and makes sense with the vision that I had in mind. 

So the idea was to create a brand that was a subsidiary company of Folgers Coffee, as if they were to open a coffee store.  The brand would be called  "San Francisco Coffee Co." I landed on that name after researching the history of Folgers Coffee and I thought it would be perfect since that is where Folders was established in 1850. I wanted to play off of the San Francisco idea by incorporating classic elements from the area such as, the Golden Gate Bridge, sail boats by the bay, and a typical "Cali girl" with oversized sunglasses. I wanted my simple illustrations to tie in with the big picture so I decided to include a fun illustrated background which would be a repeating element thoughout the whole set. I set this up as if it would be in a small coffee shop in the bay area, and would attract a young "hipster" crowd and be a college hang-out spot. My packaging includes, three different ground coffee labels, coasters, cups and sleeves, biscotti packaging, chocolate bar, cookie tins, and a re-usable bag you would receive upon purchasing ground coffee. 

Below are some photos of my process and rough comps followed by the final outcome.















4 comments:

  1. I love your coffee mugs they are so chi chi. Really great work! Where do they sell this golden gate coffee?

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    1. Thanks! The coffee is just a concept for my packaging design class:)

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  2. Girl! I didn't know this was what you were going to school for! Or at least having to do with your major! These designs are awesome!!! They look soo good and very simply eyecatching! So happy for you and proud of you:) keep up the great work and the blog! I'll for sure be a regular visitor:) hehe love and miss ya!

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    1. Hey! Been a while! yes I am working towards a degree in graphic design! Thanks for reading my blog! Miss you too!

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